Shhhh...no one will know it's a towel that doubles as an outfit!

Say goodbye to big bulky towels, yucky change rooms and hello to discrete easy changes with a Rugii! Our 2-piece set provides a whole new level of functionality and style that regular hooded towels just can't match.

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Meet Our Founder Nat


A beach-loving mum of three, Nat created the Rugii after her youngest son was diagnosed with a rare brain disorder and epilepsy. Determined to keep enjoying family beach days despite the challenges, she designed a warm, practical, all-in-one hooded towel that made outings easier and more enjoyable for her boys. What began as a simple solution for her own family quickly grew into Rugup Beach Co. — a brand dedicated to helping other families enjoy effortless, joy-filled days by the water.

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Why A Rugii Over A Tradition Towel?

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Join the movement and make this summer one to remember with our innovative and stylish Rugii sets!