Our Story

Hi, I'm Nat - founder of Rugup Beach Co. I'm a busy mother of three young boys, and we're a beach-loving family that spends most of our weekends at the beach, no matter the season. 

When my youngest son Ethan was born, he was diagnosed with a rare brain disorder and epilepsy, which made our lives even more challenging. Balancing the needs of a disabled child and the needs of my then 2 and 3-year-old was incredibly difficult. 

Despite these challenges, I remained determined to find a way to enjoy our beloved beach outings to the fullest. That's when I came up with the idea of creating the Rugii - an innovative hooded towel set designed to povide maximum comfort and warmth, whilst allowing room to play and explore. An all-in-one type outfit for my boys that was not only practical but also stylish. 

After creating the Rugii, It transformed our family's beach trips, and I knew I had to share it with other beach-loving families. That's when I decided to launch Rugup Beach Co. to share my design with other families who love the beach as much as we do and to help them create hassle free memories with their little ones!

Child in Rugii Hooded Towel set with Mum       Nat xx